 Does Your Business Need a Web site?The Internet is the 21st Century's version of the Yellow Pages. In 2008 72% of Americans were going online daily—and those numbers have skyrocketed since then. And those born after 1982 are the most media savvy, wired people to ever walk the earth. They go to their computers or their smart phones to decide where to get their car fixed, have their hair done, go out to dinner, or find pricing for a product or service they need. They even use the Internet to decide what school their children should attend. Read More>> Ten Benefits of a Business Web SiteA Web site has become a necessity for any business or organization—whether or not you sell products or services online. If you thought it was only necessary if you were an e-commerce company, some of the benefits may surprise you. Read More>> Marketing Strategy on a ShoestringIf you are serious about your business, having your own domain name (URL or Web address) is a must. It will help you establish a strong online presence, make it easier for people to find you, and strengthen your brand every time it is used. Yes, there are many inexpensive or even free ways to host your Web site without owning your own domain name, but your URL should represent you and not some unrelated and difficult to remember entity. For example, you will lend more credibility to your business if your site points to www.TiffanyCollectables.com than if you ask potential customers to use www.businesssites/antique_directory/tiffanycollectables.htm#339. Read More>> Checklist for Your Business siteWant to make sure your Web site makes you shine? Here are some simple, but important steps to follow as you develop or update your site: Read More>> |
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